Writing by Leila Summa on Sunday, 21 of December , 2008 at 2:22 pm
Ja, auch ich leide unter der déformation professionelle - wie ich beim Dinner mit meinen Buddies gechecked habe. Offensichtlich hat mein mehr als 5 jähriger Job bei der Telco-Company based in USA und Amsterdam step by step mein Wording im daily talk mit family & friends von einem schwiizerdüütschen Slang in ein anglosächsisches Business-Geblubber moven lassen. Ja, let’s face it. Aber nun habe ich die Awareness und nehme den Challenge an, genau diesen Mindset zu reviewen. Keine Angst: werde euch regelmässig reporten, Progress tracken und einen Update zum Status Quo geben.Wichtigste Learnings werde ich bloggen, twittern oder mood messagen auf Skype oder einem sonstigen Social Network. Also, let’s facelook…
1st step: Als Part der Swiffer-Generation (ein Wisch und der Staub ist weg) mache ich heute den Anfang und versuche zukünftig vermehrt dem Business-Slang das Leben auszuswiffen. U’got it? Ha.. just kidding…..
Category: Controlling
Writing by Leila Summa on Sunday, 1 of June , 2008 at 2:01 pm
Die Person hat eine “ausgeprägte Disposition zur Abhängigkeit”, da fühlt man sich doch gerade besser als wenn man einfach als “labil” oder “Suchti” bezeichnet wird ;). Auch die Vorstellung, dass dieses Verdikt in einer allfälligen Arztemappe “zelluloseintensiv” niedergeschrieben wird, d.h. eben einfach nicht elektronisch, sondern ausführlich auf Papier - klingt sehr beeindruckend. Gesetzt der Fall, dass dieses sinnlose Post nicht mit einem Kommentar gewürdigt wird - was ziemlich sicher so sein wird - so weiss ich aber nun: Es gibt auch eine “legitime periphere Teilnahme”. An alle die das nicht glauben: überdenkt euren “mentalen Modelle” oder probiert euch durch eine “paradoxe Intervention” oder durch “Irritation zu stabilisieren”.
Gruss aus dem Schulzimmer
Category: Controlling
Writing by Leila Summa on Saturday, 17 of May , 2008 at 4:05 pm
Extracts from a white paper by Mary Jo Hatch and Majken Schultz:
4_bringing_the_corp_into.pdf
“Differentiation requires positioning, not only products, but the whole corporation.”
“In either case, corporate branding brings to marketing the ability to use the vision and culture of the company explicitly as part of its unique selling proposition as part of its unique organisational value proposition.”
“The corporate brand contributes not only to customer-based images of the organisation, but to the images formed and
held by all its stakeholders, including:
• Employees;
• Customers;
• Investors;
• Suppliers;
• Partners;
• Regulators;
• Special interests; and
• Local communities.
The importance of employees to corporate branding and the need to better understand
their behaviour and thus the organisational culture of the corporation have received
particular emphasis in recent work. It is argued that employees are key to building relationships with all the company’s stakeholders as well as contributing to the meaning of the brand (i.e. by expressing to others who we think we are as a company). ”
“For example, de Chernatony (1999) stated that brand building involves reducing the gap between brand identity and brand reputation, whereas the ACID Test by Balmer and Soenen (1999) and further elaborated by Balmer (2001a, b) focused on
the interfaces between five types of identity:
(1) actual;
(2) communicated;
(3) conceived;
(4) ideal; and
(5) desired.”
Category: Controlling
Writing by Leila Summa on Sunday, 17 of February , 2008 at 3:07 pm
Category: Controlling
Writing by Leila Summa on Sunday, 23 of December , 2007 at 6:03 pm
Frank Hamm, one of my favorite german blogger and friend 2.0 - living in Schwabenheim (Germany) asked me to post - as he also did - seven things about me which he and others don’t now about me.
How could I overcome this temptation – especially in my sentimental year end mood - to think about some of my dark secrets and – yes – publish them in the world wide web.
Frank, especially for you:
- Blogging: I am more a reader than a writer or blogger. To write personal thing (like this post) and spread it over the www is more something for „others“ than for myself (I like more to observe. In the virtual space I’m obviously more the introverted type).
- Neatness: I’m not neat . Some of my friends for sure would name this as one of my character details. To be honest: I’m not neat, but I like – yes it sounds very superficial – beautiful things. I think that aesthetically appealing objects (humans, flowers, nature, food, pictures, rooms, desktops etc.) were beautiful because of their incorporated harmony and the visual expression of belonging together. For now and for ever. So, if I’m cleaning – I’m harmonizing my life /surrounding.
- Two Personalities? I have to confess, that there seems to be a „little“ gap between my professional and private personality: I once made this psycho-test and reached to absolutely different results: Leila – the private one seems to be a „sensibler macher“ , but Leila – thinking in a professional manner is a „analytic thinker“
- No swiss passport: I sucessfully changed 3 times my nationality since 1976: I was born as a italian citizen (my father is italian), after the divorce of my parents (1984) I lost by italian passport and became „purely“ swiss (I won’t blame here the person responsible for..) and requested with 18 my italian citizenship once again to become swiss & italian. Yet, I’m I / CH, but don’t have a swiss passport because I missed (within the 13 years) to opportunity to proceed the formal way of requesting it .. (had no time haha..)
- The bigger, the better: Surprised? For me, this is (only) valid for: cars, motorcyles and saxophones, bass guitars…
- Sound matters: Noooo, not size, but sound and groove matters! I love the sound produced by big cars, motorcycles, saxophones and bass guitars … Very deep hums, which reach the bottom of every heart, which can’t be unheard.
- Reasons for being vegetarian: I’m not – as most of you would assume – a vegetarian, because I’m an animal-rights activist (I don’t mention my tiger, zebra and snake skin belt collection). I stopped eating meat because I though that could probably be bad for my karma (that was the main reason when I was 14 ). One of my student jobs was freelancing as car driver in a butchery – and feeling the butcher’s aura proofed me being right (sorry to all butcher fans…)
So, and know I would ask you: Which seven thing I didn’t know about you?
Seven things about…
Category: Controlling
Writing by Leila Summa on Wednesday, 14 of November , 2007 at 8:30 am
Andere Links (Recherche):
Sustainability Scorecard & Driver Modell
http://www.projectsigma.co.uk/Guidelines/Principles/
Category: Controlling
Writing by Leila Summa on Saturday, 10 of November , 2007 at 6:12 pm
“Looking at a large number of innovation networks, we identified four different role patterns for creators (gurus), communicators (ambassadors), collaborators (expediters), and knowledge experts. The picture below shows the contribution index pattern”
Quelle: http://www.swarmcreativity.net/html/tool_roles.htm
Category: Corporate Culture, Organisational Behavior, Internal Relations, Controlling
Writing by Leila Summa on Tuesday, 30 of October , 2007 at 1:30 am
Quelle: Tages-Anzeiger, 29.10.2007
“In Afrika haben die Kunden den Handyanbietern ein Schnippchen geschlagen. Genauso in Asien und Lateinamerika. Um Geld zu sparen, kommunizieren sie per Handy, ohne dafür Geld auszugeben. Auf Englisch heisst die Technik «Beeping», auf Spanisch «Llamadas pérdidas» und auf Indonesisch «mamancing». Dabei geht es immer um das gleiche: Ein Handynutzer ruft einen anderen an, lässt einmal Klingeln und hängt auf, bevor jemand abnimmt. Die Botschaft steckt im verpassten Anruf. Und sie wird verstanden, ohne dass eine Silbe gesprochen oder ein Wort getippt werden muss. Noch besser: Die Botschaft ist gratis. “
Category: Controlling
